Tag Archives: Moneyball

Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)

  “What is the best time to send our email?” is a question we field on a fairly regular basis.  The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading

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Moneyball and Database Marketing: The Secret

Okay, so, I was going to do a blog post on jelly donuts and junk mail, but, in the mean time, a colleague forwarded me a link to an article by Jim Wheaton titled, How Database Marketing Can Turn Companies … Continue reading

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