Tag Archives: mailing lists

Your Direct Marketing Campaign Goals: It’s the Brain, Stupid!

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now.  Digital marketing isn’t going away.  But, the death of direct mail at the hands of digital* , which has been … Continue reading

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Yeah, We Can Do That – A Segmentation Celebration

Okay!  A little bit of guitar player humor for you: Q: How many guitar players does it take to screw in a light-bulb? A: All of them.  One to screw in the light bulb and all the rest to say, … Continue reading

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Top 5 Tuesday: Ain’t No Cure for the Summertime To-Do’s

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out.  Sure, the first … Continue reading

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When Bad Trade Shows Happen to Good People

First, I have a sad, sad story to relate.  This sad story happened back in the early ‘70s.  I was just a kid and my father owned this motorcycle shop.  (This is not the story of my first ride on … Continue reading

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Before You Mail, Know What You Need!

A couple months back I let you all in on a secret – not everyone wants to buy your stuff.  I know, I know, your stuff is awesome!  (I would expect no less from savvy marketers who read the Completely … Continue reading

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Eight Million Six Hundred Sixty One Thousand Three Hundred Ninety Four Reasons to Avoid One Really Bad Idea

Back about a month or so ago I was talking about the really, really, really bad idea known as Do Not Mail.  In that post I told a little story about how direct marketing in general (and direct mail in … Continue reading

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Top Five Tuesday: The Top Five Reasons Why Direct Mail is Still Awesome

I’m sorry, I can’t hear you over the sound of how awesome I am. ~ Seen on a t-shirt (that I was wearing at the time) Happy Tuesday morning all you awesome people.  Welcome to another Top Five Tuesday! I’m … Continue reading

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Top Five Tuesday: 5 More Great Ideas From the Fab Four’s Top 10

Last week we explored five really interesting* direct marketing ideas inspired by songs 10 thru 6 from Rolling Stone’s Top 100 list of the greatest Beatles songs of all time.  This week we’re going to finish the countdown with Rolling … Continue reading

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Top Five Tuesday: 5 Great Ideas From The Fab Four’s Top 10

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time.  It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading

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No! means Yes! … No?

I’ve been doing this direct marketing thing for over 20 years now … I couldn’t imagine doing anything else.  Back in my mid 20s when I was still trying to figure out what I wanted to be when I grew … Continue reading

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