Tag Archives: email marketing

Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

Posted in direct mail, direct marketing, e-mail marketing, general, Sales Marketing 101 | Tagged , , , , | Comments Off

Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)

  “What is the best time to send our email?” is a question we field on a fairly regular basis.  The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading

Posted in direct marketing, e-mail marketing | Tagged , , , , , , , | 1 Comment

What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail.

As I promised back in late August, I am due for a full fledged rant on email marketing and here it is. But, I would like to ask a ginormous favor from you, Awesome Direct Marketer, before we get into … Continue reading

Posted in direct marketing, response rates | Tagged , , , , , | 2 Comments

Top 5 Tuesday: Ain’t No Cure for the Summertime To-Do’s

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out.  Sure, the first … Continue reading

Posted in direct mail, direct marketing, e-mail marketing, non-profit, Top Five Tuesday | Tagged , , , , , , , , , , | Comments Off

Top Five Tuesday: 5 Great Ideas From The Fab Four’s Top 10

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time.  It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading

Posted in direct mail, direct marketing, general, Sales Marketing 101, targeting | Tagged , , , , , , , | Comments Off

There’s been a change of heart and a desperate need for clarity

Here’s a question for you:  Are you getting your message across to your prospective clients clearly and concisely? Really, I mean it.  Are you being clear or do you just think you are being clear? Let me tell you a … Continue reading

Posted in direct mail, direct marketing, Sales Marketing 101, targeting | Tagged , , , , | Comments Off

Just ‘cuz they say it, don’t make it so …

To this day I have no idea who They are*, but they continue to talk, talk, talk.  They have been talking for a long, long time and filling our collective heads with all sorts of half-truths and outright lies:  John … Continue reading

Posted in direct mail, Sales Marketing 101 | Tagged , , , , , , , | Comments Off