Tag Archives: DM 101

Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)

  “What is the best time to send our email?” is a question we field on a fairly regular basis.  The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading

Posted in direct marketing, e-mail marketing | Tagged , , , , , , , | 1 Comment

Honesty … such a simple, and occassionally lonely, word

I came across a couple items a few days apart and, on the surface, they aren’t really related at all … one was talking about a wireless carrier putting limits on its subscribers’ unlimited usage plans and another one was … Continue reading

Posted in general, Sales Marketing 101 | Tagged , , , , , , , , | Comments Off

Top Five Tuesday: The Top Five Reasons Why Direct Mail is Still Awesome

I’m sorry, I can’t hear you over the sound of how awesome I am. ~ Seen on a t-shirt (that I was wearing at the time) Happy Tuesday morning all you awesome people.  Welcome to another Top Five Tuesday! I’m … Continue reading

Posted in direct mail, direct marketing, mailing lists, targeting, Top Five Tuesday | Tagged , , , , | Comments Off

Top Five Tuesday: 5 Great Ideas From The Fab Four’s Top 10

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time.  It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading

Posted in direct mail, direct marketing, general, Sales Marketing 101, targeting | Tagged , , , , , , , | Comments Off

There’s been a change of heart and a desperate need for clarity

Here’s a question for you:  Are you getting your message across to your prospective clients clearly and concisely? Really, I mean it.  Are you being clear or do you just think you are being clear? Let me tell you a … Continue reading

Posted in direct mail, direct marketing, Sales Marketing 101, targeting | Tagged , , , , | Comments Off

No! means Yes! … No?

I’ve been doing this direct marketing thing for over 20 years now … I couldn’t imagine doing anything else.  Back in my mid 20s when I was still trying to figure out what I wanted to be when I grew … Continue reading

Posted in Sales Marketing 101, targeting | Tagged , , , , | Comments Off

DM 101: Targeting. Why it doesn’t matter that everybody drinks water

Way back in the deep, dark recesses of the late ‘80s I was just starting out in the direct marketing industry.   A college buddy and I started a telemarketing company.  This post, mercifully, is not about that particular misadventure.   At … Continue reading

Posted in Sales Marketing 101, targeting | Tagged , , , | Comments Off