Tag Archives: direct marketing

Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

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Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)

  “What is the best time to send our email?” is a question we field on a fairly regular basis.  The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading

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What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail.

As I promised back in late August, I am due for a full fledged rant on email marketing and here it is. But, I would like to ask a ginormous favor from you, Awesome Direct Marketer, before we get into … Continue reading

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Yeah, We Can Do That – A Segmentation Celebration

Okay!  A little bit of guitar player humor for you: Q: How many guitar players does it take to screw in a light-bulb? A: All of them.  One to screw in the light bulb and all the rest to say, … Continue reading

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Top 5 Tuesday: Ain’t No Cure for the Summertime To-Do’s

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out.  Sure, the first … Continue reading

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When Bad Trade Shows Happen to Good People

First, I have a sad, sad story to relate.  This sad story happened back in the early ‘70s.  I was just a kid and my father owned this motorcycle shop.  (This is not the story of my first ride on … Continue reading

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Eight Million Six Hundred Sixty One Thousand Three Hundred Ninety Four Reasons to Avoid One Really Bad Idea

Back about a month or so ago I was talking about the really, really, really bad idea known as Do Not Mail.  In that post I told a little story about how direct marketing in general (and direct mail in … Continue reading

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Top Five Tuesday: The Top Five Reasons Why Direct Mail is Still Awesome

I’m sorry, I can’t hear you over the sound of how awesome I am. ~ Seen on a t-shirt (that I was wearing at the time) Happy Tuesday morning all you awesome people.  Welcome to another Top Five Tuesday! I’m … Continue reading

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Top Five Tuesday: 5 More Great Ideas From the Fab Four’s Top 10

Last week we explored five really interesting* direct marketing ideas inspired by songs 10 thru 6 from Rolling Stone’s Top 100 list of the greatest Beatles songs of all time.  This week we’re going to finish the countdown with Rolling … Continue reading

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In Which Winnie-the-Pooh Saves Your 2nd Quarter

Ahhhhh, yes.  Springtime is upon us, even here in New Hampshire’s North Country.*  It’s when a young man’s heart turns to … love?  Baseball?  Hitting second quarter sales goals? *It snowed all morning here, but it didn’t stick.  The rumor, … Continue reading

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