Tag Archives: baseball
Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)
“What is the best time to send our email?” is a question we field on a fairly regular basis. The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading
Okay, so, I was going to do a blog post on jelly donuts and junk mail, but, in the mean time, a colleague forwarded me a link to an article by Jim Wheaton titled, How Database Marketing Can Turn Companies … Continue reading
What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail.
As I promised back in late August, I am due for a full fledged rant on email marketing and here it is. But, I would like to ask a ginormous favor from you, Awesome Direct Marketer, before we get into … Continue reading
Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out. Sure, the first … Continue reading