Monthly Archives: October 2011

Moneyball and Database Marketing: The Secret

Okay, so, I was going to do a blog post on jelly donuts and junk mail, but, in the mean time, a colleague forwarded me a link to an article by Jim Wheaton titled, How Database Marketing Can Turn Companies … Continue reading

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What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail.

As I promised back in late August, I am due for a full fledged rant on email marketing and here it is. But, I would like to ask a ginormous favor from you, Awesome Direct Marketer, before we get into … Continue reading

Posted in direct marketing, response rates | Tagged , , , , , | 2 Comments

Creativity Steals the Show

I got to check out the DMA show in Boston yesterday.  Tim has been to a bazillion of these events, but it was my first direct marketing trade show.  I had expected it to be crammed with only mailing list … Continue reading

Posted in direct mail, trade shows | Tagged , , , | 2 Comments