Monthly Archives: April 2011

Top Five Tuesday: 5 More Great Ideas From the Fab Four’s Top 10

Last week we explored five really interesting* direct marketing ideas inspired by songs 10 thru 6 from Rolling Stone’s Top 100 list of the greatest Beatles songs of all time.  This week we’re going to finish the countdown with Rolling … Continue reading

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In Which Winnie-the-Pooh Saves Your 2nd Quarter

Ahhhhh, yes.  Springtime is upon us, even here in New Hampshire’s North Country.*  It’s when a young man’s heart turns to … love?  Baseball?  Hitting second quarter sales goals? *It snowed all morning here, but it didn’t stick.  The rumor, … Continue reading

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Send Mail That Isn’t Junk

After you’ve spent time and money designing, printing, and mailing a promotional piece, the last thing you want to happen is for the recipients to immediately think, “Ugh … junk mail,” and quickly toss your hard work in the trash. … Continue reading

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Top Five Tuesday: 5 Great Ideas From The Fab Four’s Top 10

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time.  It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading

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There’s been a change of heart and a desperate need for clarity

Here’s a question for you:  Are you getting your message across to your prospective clients clearly and concisely? Really, I mean it.  Are you being clear or do you just think you are being clear? Let me tell you a … Continue reading

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No! means Yes! … No?

I’ve been doing this direct marketing thing for over 20 years now … I couldn’t imagine doing anything else.  Back in my mid 20s when I was still trying to figure out what I wanted to be when I grew … Continue reading

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