Comments for The Completely Interesting Direct Marketing Blog

Comment on Listening to My Whiskers Grow by Frank Grima

Frank Grima — Fri, 11 Nov 2011 13:07:42 +0000

Tim,
I enjoy reading your blog. Just thought you’d like to know and I wanted to say thank you.

Frank

Comment on Of Jelly Donuts and Junk Mail by Of Jelly Donuts and Junk Mail | Business Tutorials, Courses and Articles

Of Jelly Donuts and Junk Mail | Business Tutorials, Courses and Articles — Fri, 04 Nov 2011 14:55:22 +0000

[...] Of Jelly Donuts and Junk Mail [...]

Comment on Of Jelly Donuts and Junk Mail by Direct Mail Advertising | Email Marketing

Direct Mail Advertising | Email Marketing — Thu, 03 Nov 2011 07:37:05 +0000

[...] newspapers devised several arguments that were later generalized for a continuing assault on all Direct Mail Advertising. Some points made by the press were false, others were misleading, and all were expressed publicly [...]

Comment on What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail. by Direct Marketing Email | Email Marketing

Direct Marketing Email | Email Marketing — Wed, 26 Oct 2011 07:22:55 +0000

[...] value. So don’t be fooled by people who say email marketing is way more cost effective than Direct mail ‘ when it comes down to it, the two channels are closer in cost than you might [...]

Comment on What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail. by Mail Direct Marketing | Email Marketing

Mail Direct Marketing | Email Marketing — Sun, 23 Oct 2011 15:22:54 +0000

[...] manage some expectations, shall we. When you send out an eMail promotion to people who have probably never heard of you or your company, your offer has to compete [...]

Comment on Creativity Steals the Show by Ben Waugh

Ben Waugh — Mon, 03 Oct 2011 20:20:39 +0000

Nice site. There?s some good information on here. I?ll be checking back regularly.

Comment on Before You Mail, Know What You Need! by Tim Burnell

Tim Burnell — Tue, 07 Jun 2011 14:50:59 +0000

Thanks for the reply, Marty! That is a great point – mailers need to understand there is a lot that goes into the mix when planning their campaigns.

Comment on Before You Mail, Know What You Need! by Marty Thomas

Marty Thomas — Tue, 07 Jun 2011 14:27:51 +0000

Hi Tim. On the opposite end of the spectrum from the .04% response example, I once had a client bring in a 30% response from his direct mail campaign – only to have it fail because they could not keep up with requests! Just goes to show again that there is much more involved with a “successful” campaign then simply response rates. Good post… Look forward to following you…