Category Archives: Sales Marketing 101

Read Twice. Print Once.

No one usually tries to procrastinate, but deadlines have a nasty habit of creeping up on you while you’re doing a million other just-as-important things.  Next thing you know, you’re rushing to get a marketing piece finished and to the … Continue reading

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Your Direct Marketing Campaign Goals: It’s the Brain, Stupid!

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now.  Digital marketing isn’t going away.  But, the death of direct mail at the hands of digital* , which has been … Continue reading

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Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

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When Your Great Idea Is Dead as a Doornail

Marley was dead: to begin with. There is no doubt whatever about that. The register of his burial was signed by the clergyman, the clerk, the undertaker, and the chief mourner. Scrooge signed it. And Scrooge’s name was good upon … Continue reading

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Honesty … such a simple, and occassionally lonely, word

I came across a couple items a few days apart and, on the surface, they aren’t really related at all … one was talking about a wireless carrier putting limits on its subscribers’ unlimited usage plans and another one was … Continue reading

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The Art of the Schmooze: Bono vs. Dilbert

Let’s get one thing perfectly clear:   Were I ever to have an audience with Bono I’m sure I would immediately turn into Wayne (or Garth) meeting Alice Cooper. So, that said, this article caught my eye the other day, and, … Continue reading

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Top Five Tuesday: 5 More Great Ideas From the Fab Four’s Top 10

Last week we explored five really interesting* direct marketing ideas inspired by songs 10 thru 6 from Rolling Stone’s Top 100 list of the greatest Beatles songs of all time.  This week we’re going to finish the countdown with Rolling … Continue reading

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In Which Winnie-the-Pooh Saves Your 2nd Quarter

Ahhhhh, yes.  Springtime is upon us, even here in New Hampshire’s North Country.*  It’s when a young man’s heart turns to … love?  Baseball?  Hitting second quarter sales goals? *It snowed all morning here, but it didn’t stick.  The rumor, … Continue reading

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Top Five Tuesday: 5 Great Ideas From The Fab Four’s Top 10

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time.  It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading

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There’s been a change of heart and a desperate need for clarity

Here’s a question for you:  Are you getting your message across to your prospective clients clearly and concisely? Really, I mean it.  Are you being clear or do you just think you are being clear? Let me tell you a … Continue reading

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