Category Archives: testing

Testing, Testing … 1, 2, 3 …

We are asked all the time about the best day/time to send an email campaign, why a campaign got the results it did, if certain elements should be included in a blast, etc.  We are happy to give guidance based … Continue reading

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When Your Great Idea Is Dead as a Doornail

Marley was dead: to begin with. There is no doubt whatever about that. The register of his burial was signed by the clergyman, the clerk, the undertaker, and the chief mourner. Scrooge signed it. And Scrooge’s name was good upon … Continue reading

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