Category Archives: mailing lists

Yeah, We Can Do That – A Segmentation Celebration

Okay!  A little bit of guitar player humor for you: Q: How many guitar players does it take to screw in a light-bulb? A: All of them.  One to screw in the light bulb and all the rest to say, … Continue reading

Posted in direct mail, direct marketing, mailing lists, targeting | Tagged , , , , , | Comments Off

When Bad Trade Shows Happen to Good People

First, I have a sad, sad story to relate.  This sad story happened back in the early ‘70s.  I was just a kid and my father owned this motorcycle shop.  (This is not the story of my first ride on … Continue reading

Posted in bad dogs, direct mail, direct marketing, grinders, mailing lists, trade shows | Tagged , , , , , | Comments Off

Top Five Tuesday: The Top Five Questions You Need to Ask Your List Broker

Sometimes here at the Completely Interesting Direct Marketing Blog we actually get around to the point quickly.  This post would be one of those posts.  No Beatles.  No Aesop.  No Dan Dierdorf.  This one is so get-to-the-point, you’d think Amy … Continue reading

Posted in direct marketing, mailing lists, targeting, Top Five Tuesday | Comments Off

Top Five Tuesday: The Top Five Reasons Why Direct Mail is Still Awesome

I’m sorry, I can’t hear you over the sound of how awesome I am. ~ Seen on a t-shirt (that I was wearing at the time) Happy Tuesday morning all you awesome people.  Welcome to another Top Five Tuesday! I’m … Continue reading

Posted in direct mail, direct marketing, mailing lists, targeting, Top Five Tuesday | Tagged , , , , | Comments Off

Do Not Mail and the Handbreakers

So, the story goes something like this:  The recording of Southern Accents was apparently a pretty stressful experience for Tom Petty and the Heartbreakers, and one day, during mixing, Petty got really frustrated and he punched a wall and broke … Continue reading

Posted in direct mail, Do Not Mail, mailing lists | Tagged , , , | Comments Off