Category Archives: e-mail marketing

Timing Is Everything

This time of year, most American marketers are hyper aware of timing their promotions just right.  For example, any mailings that don’t involve a Black Friday sale in the weeks leading up to Thanksgiving have a high chance of getting … Continue reading

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Your Direct Marketing Campaign Goals: It’s the Brain, Stupid!

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now.  Digital marketing isn’t going away.  But, the death of direct mail at the hands of digital* , which has been … Continue reading

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3 Reasons Emails Suck

We’ve all gotten promotional emails where we’ve wondered why the company bothered sending it – we can’t hit delete fast enough.  Those emails suck, but the people sending them didn’t realize it.  You can avoid the same mistakes by recognizing … Continue reading

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Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

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Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)

  “What is the best time to send our email?” is a question we field on a fairly regular basis.  The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading

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6 Things You Better Be Doing With Your Email Campaigns!

I’ve had a couple of experiences with some clients recently that clearly illustrated that a lot of marketers are still guessing (or worse, ignoring basic Marketing 101) when it comes to email marketing.  Rather than sit and stew about it, … Continue reading

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Top 5 Tuesday: Ain’t No Cure for the Summertime To-Do’s

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out.  Sure, the first … Continue reading

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