Category Archives: response rates

When Your Great Idea Is Dead as a Doornail

Marley was dead: to begin with. There is no doubt whatever about that. The register of his burial was signed by the clergyman, the clerk, the undertaker, and the chief mourner. Scrooge signed it. And Scrooge’s name was good upon … Continue reading

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What Did You Expect?!! A Cautionary Tale of Baseball, Email Marketing, and the Supposed Death of Direct Mail.

As I promised back in late August, I am due for a full fledged rant on email marketing and here it is. But, I would like to ask a ginormous favor from you, Awesome Direct Marketer, before we get into … Continue reading

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Before You Mail, Know What You Need!

A couple months back I let you all in on a secret – not everyone wants to buy your stuff.  I know, I know, your stuff is awesome!  (I would expect no less from savvy marketers who read the Completely … Continue reading

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