Category Archives: general

Timing Is Everything

This time of year, most American marketers are hyper aware of timing their promotions just right.  For example, any mailings that don’t involve a Black Friday sale in the weeks leading up to Thanksgiving have a high chance of getting … Continue reading

Posted in direct mail, direct marketing, e-mail marketing, general | Leave a comment

Physician Mailing Lists Demystified

There are so many options with our Doctors files that it can feel overwhelming if you’re not exactly sure what all the terms mean, or why you’d want one select over another, or why you have to make so many … Continue reading

Posted in general, mailing lists | Leave a comment

Read Twice. Print Once.

No one usually tries to procrastinate, but deadlines have a nasty habit of creeping up on you while you’re doing a million other just-as-important things.  Next thing you know, you’re rushing to get a marketing piece finished and to the … Continue reading

Posted in general, Sales Marketing 101 | Comments Off

Get Out The Vote Effectively

It seems like we’re always at some stage in an election cycle somewhere in America – the beginning of a governor’s race, the middle of an incumbent mayor’s race, the last push in a midterm election, and so on. Right … Continue reading

Posted in Fundraising, general | Comments Off

Your Direct Marketing Campaign Goals: It’s the Brain, Stupid!

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now.  Digital marketing isn’t going away.  But, the death of direct mail at the hands of digital* , which has been … Continue reading

Posted in direct mail, direct marketing, e-mail marketing, general, Sales Marketing 101 | Tagged , , , , | Comments Off

3 Reasons Emails Suck

We’ve all gotten promotional emails where we’ve wondered why the company bothered sending it – we can’t hit delete fast enough.  Those emails suck, but the people sending them didn’t realize it.  You can avoid the same mistakes by recognizing … Continue reading

Posted in e-mail marketing, general | Comments Off

Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

Posted in direct mail, direct marketing, e-mail marketing, general, Sales Marketing 101 | Tagged , , , , | Comments Off

DM 101: Make the Message Matter

I am almost certain we have all seen some variation of this commercial – you know the one – that funny one … you know … the one where that guy does something really funny and then the girl … … Continue reading

Posted in direct mail, direct marketing, general | 1 Comment

Honesty … such a simple, and occassionally lonely, word

I came across a couple items a few days apart and, on the surface, they aren’t really related at all … one was talking about a wireless carrier putting limits on its subscribers’ unlimited usage plans and another one was … Continue reading

Posted in general, Sales Marketing 101 | Tagged , , , , , , , , | Comments Off

Seneca, Lombardi, and Luck!

Although this post will touch briefly on the topic of football we are not discussing any sort of mock football drafts – in other words, we are not talking about Andrew Luck, the Stanford quarterback likely to be the number … Continue reading

Posted in general | Comments Off