Category Archives: non-profit

My 50 Cents … your 50 Cents

Four years (or 7 blog posts*) ago we had a great idea … we were going to save the world 50 cents at a time. *Somehow blogging once a week did not go exactly as planned.  I don’t know if … Continue reading

Posted in 50 Cents at a Time Fund, Fundraising, non-profit | Comments Off

Top 5 Tuesday: Ain’t No Cure for the Summertime To-Do’s

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out.  Sure, the first … Continue reading

Posted in direct mail, direct marketing, e-mail marketing, non-profit, Top Five Tuesday | Tagged , , , , , , , , , , | Comments Off

DM101: Running through brick walls… and Fundraising

If you’ve ever watched a football game on the tube, you will know of what I speak and it is truth:  the analysts say the nuttiest things when they get excited.  I don’t recall who uttered this particular gem… I … Continue reading

Posted in direct mail, Fundraising, non-profit, Sales Marketing 101 | Comments Off