Category Archives: direct mail

Timing Is Everything

This time of year, most American marketers are hyper aware of timing their promotions just right.  For example, any mailings that don’t involve a Black Friday sale in the weeks leading up to Thanksgiving have a high chance of getting … Continue reading

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Your Direct Marketing Campaign Goals: It’s the Brain, Stupid!

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now.  Digital marketing isn’t going away.  But, the death of direct mail at the hands of digital* , which has been … Continue reading

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Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

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DM 101: Make the Message Matter

I am almost certain we have all seen some variation of this commercial – you know the one – that funny one … you know … the one where that guy does something really funny and then the girl … … Continue reading

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Of Jelly Donuts and Junk Mail

The story goes that when John Kennedy made his famous speech in Berlin back in 1963 he made a grammatical error – a Cold War show of solidarity turned confectionery.  Most of us are familiar with the speech, either through … Continue reading

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Creativity Steals the Show

I got to check out the DMA show in Boston yesterday.  Tim has been to a bazillion of these events, but it was my first direct marketing trade show.  I had expected it to be crammed with only mailing list … Continue reading

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Yeah, We Can Do That – A Segmentation Celebration

Okay!  A little bit of guitar player humor for you: Q: How many guitar players does it take to screw in a light-bulb? A: All of them.  One to screw in the light bulb and all the rest to say, … Continue reading

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Top 5 Tuesday: Ain’t No Cure for the Summertime To-Do’s

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out.  Sure, the first … Continue reading

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When Bad Trade Shows Happen to Good People

First, I have a sad, sad story to relate.  This sad story happened back in the early ‘70s.  I was just a kid and my father owned this motorcycle shop.  (This is not the story of my first ride on … Continue reading

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Before You Mail, Know What You Need!

A couple months back I let you all in on a secret – not everyone wants to buy your stuff.  I know, I know, your stuff is awesome!  (I would expect no less from savvy marketers who read the Completely … Continue reading

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