Category Archives: targeting

Moneyball and Database Marketing: The Secret

Okay, so, I was going to do a blog post on jelly donuts and junk mail, but, in the mean time, a colleague forwarded me a link to an article by Jim Wheaton titled, How Database Marketing Can Turn Companies … Continue reading

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Yeah, We Can Do That – A Segmentation Celebration

Okay!  A little bit of guitar player humor for you: Q: How many guitar players does it take to screw in a light-bulb? A: All of them.  One to screw in the light bulb and all the rest to say, … Continue reading

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Top Five Tuesday: The Top Five Questions You Need to Ask Your List Broker

Sometimes here at the Completely Interesting Direct Marketing Blog we actually get around to the point quickly.  This post would be one of those posts.  No Beatles.  No Aesop.  No Dan Dierdorf.  This one is so get-to-the-point, you’d think Amy … Continue reading

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Top Five Tuesday: The Top Five Reasons Why Direct Mail is Still Awesome

I’m sorry, I can’t hear you over the sound of how awesome I am. ~ Seen on a t-shirt (that I was wearing at the time) Happy Tuesday morning all you awesome people.  Welcome to another Top Five Tuesday! I’m … Continue reading

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Top Five Tuesday: 5 Great Ideas From The Fab Four’s Top 10

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time.  It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading

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There’s been a change of heart and a desperate need for clarity

Here’s a question for you:  Are you getting your message across to your prospective clients clearly and concisely? Really, I mean it.  Are you being clear or do you just think you are being clear? Let me tell you a … Continue reading

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No! means Yes! … No?

I’ve been doing this direct marketing thing for over 20 years now … I couldn’t imagine doing anything else.  Back in my mid 20s when I was still trying to figure out what I wanted to be when I grew … Continue reading

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The Times They Are A’Changin’ (And then they’ll be a’changin’ back…)

There’s a saying I’ve been hearing on the weather segments of the evening news since I was a kid:   “If you don’t like the weather in New England, just wait a minute, it’ll change.”  I assume weather changes in other … Continue reading

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DM 101: Targeting. Why it doesn’t matter that everybody drinks water

Way back in the deep, dark recesses of the late ‘80s I was just starting out in the direct marketing industry.   A college buddy and I started a telemarketing company.  This post, mercifully, is not about that particular misadventure.   At … Continue reading

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