Author Archives: Tim Burnell

Tim Burnell

About Tim Burnell

Tim Burnell, principal owner of Complete Medical Lists, has been helping clients reach their targeted markets through direct channels for over 20 years. He believes offering high quality data and unsurpassed service are the keys to Complete Medical’s success. He also believes all his CDs should be alphabetized by artist and then sorted by release date. Except for the Beatle CDs. They get sorted before all others.

Five New Year’s Resolutions

New Year’s Resolutions are a funny thing.  The general consensus is everyone makes them (if, by, everyone we mean “45% of Americans“) and no one keeps them (24% say they never succeed … which means … 76% are at least … Continue reading

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When Your Great Idea Is Dead as a Doornail

Marley was dead: to begin with. There is no doubt whatever about that. The register of his burial was signed by the clergyman, the clerk, the undertaker, and the chief mourner. Scrooge signed it. And Scrooge’s name was good upon … Continue reading

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My 50 Cents … your 50 Cents

Four years (or 7 blog posts*) ago we had a great idea … we were going to save the world 50 cents at a time. *Somehow blogging once a week did not go exactly as planned.  I don’t know if … Continue reading

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Does Anybody Really Know What Time it Is? (Or, How Bob Gibson’s Fastball Should Influence Your Email Marketing)

  “What is the best time to send our email?” is a question we field on a fairly regular basis.  The question brings to mind a couple baseball anecdotes, because … well, because baseball is a metaphor for everything* in … Continue reading

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DM 101: Make the Message Matter

I am almost certain we have all seen some variation of this commercial – you know the one – that funny one … you know … the one where that guy does something really funny and then the girl … … Continue reading

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50 Cents at a Time and the Science Teacher’s Son

We have been thrilled and touched by the generosity of our clients.  At the beginning of the year we made a promise to help save the world (or, at the least, save some little parts of our world) 50 Cents … Continue reading

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Honesty … such a simple, and occassionally lonely, word

I came across a couple items a few days apart and, on the surface, they aren’t really related at all … one was talking about a wireless carrier putting limits on its subscribers’ unlimited usage plans and another one was … Continue reading

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Seneca, Lombardi, and Luck!

Although this post will touch briefly on the topic of football we are not discussing any sort of mock football drafts – in other words, we are not talking about Andrew Luck, the Stanford quarterback likely to be the number … Continue reading

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6 Things You Better Be Doing With Your Email Campaigns!

I’ve had a couple of experiences with some clients recently that clearly illustrated that a lot of marketers are still guessing (or worse, ignoring basic Marketing 101) when it comes to email marketing.  Rather than sit and stew about it, … Continue reading

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How We’re Going to Save the World 50 Cents at a Time

I think of myself as a charitable guy.  I volunteer regularly to raise money for a local organization.  I donate money when I hear there’s a need. But this holiday season I heard more than my usual share of gut-wrenching … Continue reading

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